Rausheena Udyog Ltd. fortified food products

Rausheena Udyog Limited · Food Division

Nutrition with a purpose.

Delivering health, through quality food, to as many people as possible. We formulate and manufacture fortified, energy-dense ready-to-eat foods for supplementary nutrition programmes serving children, adolescent girls, and pregnant and lactating mothers.

About This Division

Care at every stage of food production.

“Delivering health, through quality food, to as many people as possible.”

That is the mission that guides our team every day. Quality tests and safety checks run at every stage of food processing, from raw-material procurement through to finished-goods packaging.

Our business practices are built on trust and integrity, and our labour practices are known to be employee-friendly. Our R&D team focuses on formulation, quality assessment and nutritionally balanced health foods and supplementary foods for pre-school children, adolescent girls, and pregnant and lactating mothers.

  • Food safety
  • Longer shelf life
  • Superior quality
  • Customer satisfaction
Rausheena Udyog fortified food packs: Nutro Rich Upma, Daliya Sweet and Suji Halwa
RUL logoA Healthy Child
is a Happy Child

Why It Matters

A nutrition gap that begins in the first years of life.

In India, about 40% of infants don’t get enough nutrition, while more than half of the infants, pregnant and lactating mothers suffer from anaemia. Our Food & Supply Division works tirelessly on this front.

About
40%

of infants in India don’t get enough nutrition.

More than
50%

of infants, pregnant and lactating mothers suffer from anaemia.

Our aim

  • Reduce chronic malnutritionReduce stunting in young children in the areas we serve.
  • Reduce anaemiaReduce anaemia in women and young children in the targeted areas.

How we get there

Our strategic approach has two parts: scaling up direct interventions in the states, and strengthening the enabling environment around them.

  1. Scaling up direct interventionsExpanding supplementary-nutrition delivery in the states we serve.
  2. Policy and advocacy workMaking the case for nutrition alongside our partners.
  3. Capacity strengtheningBuilding the capability of the people and systems that deliver nutrition programmes.
  4. Information systems and evidenceUsing data and evidence to drive decision-making at state and regional levels.

Who We Nourish

Designed for every stage of the first 1,000 days, and beyond.

Our product portfolio is designed to deliver optimal nutrition for the specific needs of each developmental stage of the first 1,000 days, and beyond.

Pregnant women

Supplementary nutrition for expectant mothers, from the start of pregnancy.

Lactating mothers

Nutrition support for nursing mothers. We advocate breastfeeding alongside good nutrition.

Infants & pre-school children

Supplementary and weaning foods developed for infants and young children.

Adolescent girls

Fortified foods formulated with adolescent girls in mind.

“What you do and eat in the first 1,000 days makes the difference for the rest of your life.”The core belief behind our mission — from the start of pregnancy until a child is three years old
  1. PregnancyNutrition for expectant mothers
  2. InfancyBreastfeeding and weaning foods
  3. Early childhoodComplementary foods for young children

Manufacturing

Made with care, checked at every step.

Food is manufactured at two locations, in Amingaon, Assam and Jaunpur, Uttar Pradesh, with quality and safety tests at every stage of processing.

Raw-material storage and processing hall at the food manufacturing facility, with stacked sacks and a processing line
Raw-material storage and processing hall.
Four views of the food manufacturing facility: administrative building, plant shed with a loaded truck, side elevation and storage hall interior
Plant buildings, dispatch bay and storage hall.
Aisle between stacked bags of raw material and stock inside the food plant
Stock aisle inside the plant.
  1. 01

    Formulation & R&D

    Formulation and quality assessment of nutritionally balanced health foods.

  2. 02

    Raw-material procurement

    Quality tests and safety checks begin at sourcing.

  3. 03

    Food processing

    Safety and quality tests at every stage of processing.

  4. 04

    Finished-goods packaging

    Checks carry through to the packed product.

Factory · Assam

Amingaon, Guwahati

Export Promotion Industrial Park, Amingaon, Guwahati – 781031, Assam
Factory · Uttar Pradesh

Jaunpur

C-1/2, Sidhwan Industrial Area, Dist. Jaunpur, Uttar Pradesh

  Factory contact: 033-40636169, 033-40645703 / 04

Our Products

Micronutrient-fortified, energy-dense, ready to eat.

Nine formulations for supplementary nutrition programmes, packed under the RUL and Balbhog names.

Kheer pack
01

Ready to Eat Kheer Mix

Rice pudding in a ready-to-eat, micronutrient-fortified form. Seen on pack as Kheer and Balbhog Kheer.

Sweet
02

Khichidi

The everyday rice-and-lentil comfort meal, made ready to eat and energy-dense.

Savoury
Balbhog energy dense weaning food pack
03

Energy Dense Weaning Food, Balbhog

Energy-dense weaning food, packed as Balbhog, for young children beginning complementary feeding.

Weaning
Daliya Sweet pack
04

Instant Daliya

Instant broken-wheat daliya. The range includes Daliya Sweet and Instant Daliya (Salted).

Sweet · Salted
Suji Halwa pack
05

Halwa Premix

A premix for suji halwa, a favourite sweet, packed as Suji Halwa.

Sweet
Nutro Rich Food pack
06

Rice and Pulse based Food

A rice-and-pulse based complementary food, packed as Nutro Rich Food.

Complementary
Cereal Based Blended Mixed with milk pack
07

Supplementary Weaning Food (for infants)

A cereal-based blended supplementary food for infants. The pack reads Cereal Based Blended Mixed (with milk).

Infants
Protein Rich Rice Food pack
08

Protein Rich Rice Food

A rice-based food formulated to be protein rich, packed as Protein Rich Rice Food.

Protein rich
Nutro Rich Food Upma pack
09

Ready to Eat Upma

Ready-to-eat upma in the Nutro Rich Food line.

Savoury

Our pack photography also shows Balbhog Kheer and Poha. Formulation, pack size and labelling are agreed for each programme as part of the supply brief.

Certifications & Collaborations

Standards behind the range.

Technical collaboration, fortification and regulatory marks displayed by the Food Division. Ask our team for the documents relevant to your formulation.

CFTRI logo: in technical collaboration with CFTRI
In technical collaboration with CFTRI
Fortified with iron and iodine mark
Fortified with iron & iodine
FSSAI logo
FSSAI
ISI mark, IS 11536, CM/L 5258872
ISI · IS 11536 · CM/L-5258872
Food Corporation of India logo
Food Corporation of India

Achievements — Since 2005

Supporting nutrition programmes since 2005.

The division reports supplying food under Umbrella ICDS to more than one million children and women across seven states. Our focus is on supplementary nutrition and consistent product quality.

1 M+
Children & Women Nourished
7
States Served
2005
Food Division Established
2
Manufacturing Locations

Together with our partners, we have always advocated the importance of nutrition for infants and young children, including breastfeeding.

Quality & product information

The details behind every supply.

Ask our team for the specifications and quality documents relevant to your chosen formulation. Product details, fortification requirements, packaging and testing should be agreed as part of the supply brief.

  • Formulation and ingredient information
  • Pack size, labelling and storage instructions
  • Applicable quality and testing documentation

Start a conversation

Tell us what you need.

Help our team understand your requirement. Include these details when you get in touch, or call the factory contact on 033-40636169.

  • Intended beneficiary group and programme requirements
  • Formulation, pack size, quantity and delivery locations
  • Testing, labelling and supply schedule requirements